About ARIEL
Made to move forward.
Built for the hours nobody sees. The early sessions. The late ones. The days you go anyway.
Why we exist
The enemy is stagnation. Comfort is where most people stop. You don't. You train before everyone and keep going after everyone else quits. Everyone sells the dream. ARIEL is built for the work that proves it.
The standard
Heavy on purpose.
Our first drop, the STRIVE Sweatpants, is cut from 450 GSM cotton rench terry. That's heavy. It holds its shape, takes the wear and lasts through the work. Every piece after it is held to the same standard.
- Weight
- 450 GSM
- Fabric
- Washed fleece
- Drop
- STRIVE
- Home
- Toronto, Canada
The meaning
Aspire. Achieve. Succeed.
It's on the leg of every STRIVE Sweatpant. It's also the whole plan.
-
Aspire
Pick the goal that scares you a little. Write it down. Now it's real.
-
Achieve
Show up on the days you don't feel like it. That's where it gets decided.
-
Succeed
Hit it. Then raise the bar and go again. Standing still is the only real loss.
STRIVE
Your move.
Heavyweight french terry cotton joggers, made for the work. Preorders are open now.